Problem: The current Otto logo, while beloved by Syracuse fans, is outdated and suffers from inconsistent strokes and poor digital optimization. As a result, it is rarely seen on TV, limiting its recognition beyond the Syracuse community. Additionally, unlike other college athletic mascots, Otto lacks the tough, competitive look commonly associated with sports branding.
Solution: The redesigned Otto logo maintains the mascot's core look while modernizing its design for digital use and broader recognition. With a bold, strong appearance, the new Otto challenges perceptions of being "too happy" and aligns with the fierce aesthetic seen across college athletics. The updated design also ensures Otto is clearly recognizable as an orange rather than a fuzzy ball.
