Brief: This project focused on developing a new product concept and designing a system around it. My idea was a product aimed at improving communication for frequent travelers and international businesspeople. The objective was to create a brand ecosystem around a real-time in-ear translator, including a unique logo and cohesive style guide, which could be applied to various branded materials such as stationery, giveaway items, and advertising. This product is designed to make cross-language interactions quicker and more convenient by eliminating the need for a human interpreter.
Solution: The solution was to create a visual identity that included the product's innovative and time-saving aspects while clearing showcasing communication as the priority. The logo and style guide emphasized modernity and ease of use, positioning the translator as both functional and cutting-edge. The visual elements were applied consistently across various marketing materials to build brand recognition and convey trustworthiness to potential users in both the travel and business markets.
